Monday, June 2, 2008

survival of the fittest fashion

Isn't it interesting how the theory of natural selection also applies to clothing? Through centuries, impractical garments such as long capes and veils, petticoats, corsets, and kilts have practically gone extinct. But essentials like coats, dresses, hats, belts, shoes, shirts, etc. have evolved and survived.

Sexual permissiveness encouraged the switch from old-fashioned pantalettes to today's skimpy thongs. Global warming transformed the chemise undergarment into outerwear. Likewise, today's focus on fitness and six-pack abs lowered pants' waistlines to hip level.

Take denim jeans, for example. They are among the oldest garments that ever existed, yet today – more than a hundred years after Levi Strauss and Jacob Davis invented them – they have remained young, hip and in fashion.

The reasons are obvious – denim jeans are comfortable, durable, and look better with wear and tear. Better yet, fashion designers can reshape, embellish, dye or distress them – and the results always turn out fab.

Denim jeans are undoubtedly durable, but thanks to their amazing adaptability, they've truly endured the test of time.


JEANS TODAY (Above, left to right): Loose hiphop style at
Yohji Yamamoto's Y3 show. Slim and sexy at Dolce & Gabbana.

(Top) The Levi's Jeans Bearbrick comes free with every purchase of Levi's special 501 jeans or 'Origin' t-shirt. Check out the official website here. Produced by Levi's Taiwan and Medicom Toy.

Info from hypebeast.com & levistrauss.com / Runway pics from menstyle.com

2 comments:

P said...

"I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes." - Yves Saint Laurent (RIP)

Bearbrick Lover: said...

Thanks for the lovely quote from the late YSL, Poch. While he did not invent blue jeans, I remember how he popularized the smoking jacket for women. For me, his fashion legacy is one of the most distinctive and elegant.