basketball-istic!

Damn! The atmosphere was hot and tense during our tv commercial shoot. For some reason, the cameraman couldn't keep a sharp focus on the basketball player who was doing dunk shots. After the nth take, the director got pissed, shouted expletives in the vernacular (?!*#??) then threw his microphone at the tv monitor!

What is it about basketball that makes men go ballistic? Fouls result in bad behavior. Wrong calls end in fist fights. And now, even shooting an action-packed basketball scene drives advertising directors crazy!

Must be the free flow of testosterone, the male hormone responsible for physical energy. The very substance that drives a man to 'lose it'.

Ironically, it's the same one that pushes him to win. :-)

(Left to right) Basketball players / advertising models Ram Sagad and Marx Topacio show us some hardcourt attitude.

The Basketball Be@rbrick (top, left) is from the Nike Bearforce One Series, a promotional set of 10 that was released in 2003. Through the years, Nike has been regularly producing Be@rbricks to boost sales. Fortunately, their designs are quite imaginative and clever, unlike some promoters who simply slap on their logo on the bear. Nice job, Nike! :-)