Monday, August 24, 2009

the soft side of be@rbricks

This Bearbrick created by Japanese dj-turned-designer Hiroshi Fujiwara for the "4th Bearbrick World Wide Tour" is what you call a "flocked" toy.

FYI, flocked toys are those that have undergone the "the application of monofilament fibers, usually nylon, rayon or polyester onto a surface that has been previously coated with an adhesive." The resulting texture is very soft, similar to velvet or velour.

Back in the 70s, flocking was the rage. Almost all types of Christmas decor – trees, snowflakes, stars, lettering, candy canes, and holly – were flocked to death. Printers flocked everything from greeting cards to invitations to colored paper.

Very quickly, flocking became mass produced, and soon spread extensively to cheap and whimsical objects defined as kitsch. Even the once-luxurious jewelry box became tacky with all the flocked red lining. By the end of the 80s, flocking had lost its appeal.

Today, toy designers like Gary Baseman, James Jarvis, Touma, etc. have been reviving interest in flocking by creating flocked versions of their famous toy designs.

Hiroshi Fujiwara's Bearbrick is one example of how flocking is appropriately/tastefully used. It turned a hard-edged Bearbrick into a soft and furry teddy bear.

My dog Hogan, who loves all things soft, was instantly attracted to my flocked bear.

But I quickly grabbed the thing away from him.

That left Hogan with nothing but a soft and silky comforter to snuggle in.

Well, at the end of the day, softness is happiness. :-)

Info from,, wikipedia / All pics by yours truly


kcatwoman said...

wow you could connect anything in your life to your toy bear, like in this post, nice work!


com said...

Thanks,Kcatwoman! I guess there's just so many kinds of Bearbricks in this world. :-)

pingpingss said...

i've gotta say you've got me hooked on your blog! fantastic stuff here :) btw, any chance you can share where i can get this? said...


I get most of them on eBay, some during my travels abroad, especially around Asia.

Where are you from? :-)

pingpingss said...

well good on you! i'm from singapore and i'm hooked on bearbricks ;)