survival of the fittest fashion

Isn't it interesting how the theory of natural selection also applies to clothing? Through centuries, impractical garments such as long capes and veils, petticoats, corsets, and kilts have practically gone extinct. But essentials like coats, dresses, hats, belts, shoes, shirts, etc. have evolved and survived.

Sexual permissiveness encouraged the switch from old-fashioned pantalettes to today's skimpy thongs. Global warming transformed the chemise undergarment into outerwear. Likewise, today's focus on fitness and six-pack abs lowered pants' waistlines to hip level.

Take denim jeans, for example. They are among the oldest garments that ever existed, yet today – more than a hundred years after Levi Strauss and Jacob Davis invented them – they have remained young, hip and in fashion.

The reasons are obvious – denim jeans are comfortable, durable, and look better with wear and tear. Better yet, fashion designers can reshape, embellish, dye or distress them – and the results always turn out fab.

Denim jeans are undoubtedly durable, but thanks to their amazing adaptability, they've truly endured the test of time.


JEANS TODAY (Above, left to right): Loose hiphop style at Yohji Yamamoto's Y3 show. Slim and sexy at Dolce & Gabbana.

(Top) The Levi's Jeans Bearbrick comes free with every purchase of Levi's special 501 jeans or 'Origin' t-shirt. Check out the official website here. Produced by Levi's Taiwan and Medicom Toy.

Info from hypebeast.com & levistrauss.com / Runway pics from menstyle.com

bondage made beautiful

This Christmas, I received a most beautiful and interesting gift from a dear friend – a metal handcuff (below, left) from Dolce & Gabbana's Fall 2007 Collection.

I love it tremendously – even if I am not into bondage or S&M. In the creative world of advertising where I exist, edgy accessories are perfectly acceptable, if not expected.

Bondage is a recurring theme in fashion. Remember when Elizabeth Hurley (Hugh Grant's ex) stole the show at the UK premiere of 'Four Weddings and a Funeral' in a Versace bondage dress? Way before that, British fashion designer Vivienne Westwood successfully incorporated the bondage concept into punk fashion.


Dolce & Gabbana's latest campaign (below) features sexy young dominatrixes (wearing metallic bondage belts) forcing their half-naked male subjects into submission.

How such a concept can successfully seduce people is a bit of a mystery to me. Maybe, we are all secret sadists, masochists – or both. Come to think of it, we all feel pleasure when our enemies endure pain. And each of us will sometimes choose to suffer through a challenge than to be bored by ease.

(Top, right) Bondage Bear: The metallic silver bear which I've tied to a metal post is Series 11's Artist Bearbrick based on Naoki Urasawa's 'Monster', a Japanese anime produced by Studio Nuts. The bloody message on its chest (in German) is a cry for freedom: 'Help! The monster in me will explode!