Showing posts with label Bearforce One. Show all posts
Showing posts with label Bearforce One. Show all posts

Friday, October 19, 2007

mighty steps to follow, big shoes to fill

Last October 6, I drove through a seemingly deserted city to join my family for Sunday brunch at the new Bonifacio High Street shopping strip. When I arrived at our meeting place, I noticed that it was similarly empty, save for one big restaurant which was packed like a German pub during an Oktoberfest. It was the place where we decided to eat.

You see, it was the day of the Manny Pacquiao vs. Marco Antonio Barrera World Boxing Championship Rematch. Everyone at the restaurant was glued to the big TV screen where the fight was telecast. Meanwhile, the rest of the country stayed at home to watch, unwilling to miss the bout of the year even for a minute.

Will Mexican challenger Barrera, badly beaten during the first encounter, finally find the strength to defeat Filipino titleholder Pacquiao?

What an exciting lunch it was! We were treated to red-sauce rigatoni, crisp pizza, fresh whole wheat sourdough, blended cheeses, meaty stews... and an overwhelming show of Filipino power, agility, endurance and fighting spirit. Swear, I was teary-eyed for a brief moment – in between punches and pizza bites.

Manny Pacquiao. Filipino. Champion.

Later, as we were walking back to our cars, I spotted a billboard of Pacquiao (left) on the facade of the Nike Flagship Store. I immediately brought out my Canon IXUS 950 and took a shot. Below his image was a line from the Philippine national anthem which read: "Ang mamatay nang dahil sa 'yo." In English, it meant, "To die for you."

For a nation in search of a hero, it was one glorious day.

(Top) The Treadbear Bearbrick is part of the 2003 Bearforce One Series, a group of ten (10) Be@rbricks designed by Nike.

Sunday, September 30, 2007

basketball-istic!

Damn! The atmosphere was hot and tense during our tv commercial shoot. For some reason, the cameraman couldn't keep a sharp focus on the basketball player who was doing dunk shots. After the nth take, the director got pissed, shouted expletives in the vernacular (?!*#??) then threw his microphone at the tv monitor!

What is it about basketball that makes men go ballistic? Fouls result in bad behavior. Wrong calls end in fist fights. And now, even shooting an action-packed basketball scene drives advertising directors crazy!

Must be the free flow of testosterone, the male hormone responsible for physical energy. The very substance that drives a man to 'lose it'.

Ironically, it's the same one that pushes him to win. :-)

(Left to right) Basketball players / advertising models Ram Sagad and Marx Topacio show us some hardcourt attitude.

The Basketball Be@rbrick (top, left) is from the Nike Bearforce One Series, a promotional set of 10 that was released in 2003. Through the years, Nike has been regularly producing Be@rbricks to boost sales. Fortunately, their designs are quite imaginative and clever, unlike some promoters who simply slap on their logo on the bear. Nice job, Nike! :-)